The Joint Declaration to Protect Wine Place & Origin is a set of principles aimed at educating consumers about the importance of location to winemaking. The Declaration was first signed in Napa Valley, Calif., on July 26, 2005. Today, our members include 23 wine regions from around the world.
When it comes to wine, there is no ingredient more important than location. The land, air, water and weather where grapes are grown are what make each wine unique. That is why we, as wine enthusiasts, demand that a wine’s true origin be clearly identified on its label in order for us to make informed decisions when purchasing and consuming wine. This ensures we know where our wine comes from and protects the sanctity of wine growing regions worldwide.